New Articles

  1. Feedback Likes and Click-Through Rate

    There is a separate section in the metrics for feedback likes.
  2. How are Read Rate and Engaged Read Rate calculated?

    Understand email engagement metrics like read rate and click-through rate. Learn how PoliteMail calculates your audience's interaction with content.
  3. What is a skimmed email?

    Ignored, skimmed, read rate, and engaged read rate in PoliteMail are time-based categories describing how long recipients keep an email open, relative to its calculated read time.
  4. What is considered an Ignored Email?

    Ignored, skimmed, read, and engaged read are time-based classifications for how long a recipient keeps an email open compared to its calculated read time, including preview pane views.
  5. What is a Page View?

    Page Views are the number of times the email has been opened, including multiple opens.
  6. Can Read Time or Grade Level be adjusted?

    Read time is standardized for consistency in reporting, but you can override the word count if needed.
  7. Average Read Time: Mobile vs. Desktop

    Average read time is calculated based on all of the recipients who read the e-mail, regardless of the device type.
  8. See Who Opened or Clicked a Link

    View individual email opens, clicks, and engagement metrics. Learn how to access detailed recipient data and create segments in Individual Measurement mode.
  9. Segmentation Settings

    Learn about the Segment Size and Segment Limit settings in PoliteMail version 5 and higher.
  10. Exported Column Definitions

    Understand all fields in your PoliteMail Metrics report Excel export, including hidden calculations and deprecated data points.