How are Read Rate and Engaged Read Rate calculated?

Applies To:   PoliteMail Desktop    PoliteMail Online   □ PoliteMail O365

Version:  4.9    5.0    5.1+

  • Read rate = Any opened email for at least 30% or more of the of the calculated read rate
  • Engaged read rate = Any opened email for 50% or more of the calculated read rate

The Engagement rate is a metric that combines content read with click activity to provide a measure of the user's overall interaction with the message. It is equal to the Average Read Time/Time to Read + (1-Average Read Time/Time to Read) x Click Through Rate.

  • If the first part of the formula – the average Read Time is greater than the calculated time to read you will get a 100%, as PoliteMail will never report a higher percentage than 100% for this value.
  • The Engaged read rate represents those recipients that really were engaged enough to keep the email open for over 50% of the calculated read time. The higher this number, the more engaged your readers truly are with the content.