Applies To: ■ PoliteMail Desktop ■ PoliteMail Online □ PoliteMail O365
Version: ■ 4.9 ■ 5.0 ■ 5.1+
- Read rate = Any opened email for at least 30% or more of the of the calculated read rate
- Engaged read rate = Any opened email for 50% or more of the calculated read rate
The Engagement rate is a metric that combines content read with click activity to provide a measure of the user's overall interaction with the message. It is equal to the Average Read Time/Time to Read + (1-Average Read Time/Time to Read) x Click Through Rate.
- If the first part of the formula – the average Read Time is greater than the calculated time to read you will get a 100%, as PoliteMail will never report a higher percentage than 100% for this value.
- The Engaged read rate represents those recipients that really were engaged enough to keep the email open for over 50% of the calculated read time. The higher this number, the more engaged your readers truly are with the content.
