Measuring Results

Measurement reporting & understand your email metrics.

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Account, From, Social Link, and Interactions Metrics
In addition to metrics for a Message or Campaign, version 5 of PoliteMail also can provide metrics for several other components, shown below: Report Description Mailing List Shows the Reach, Readership, and Engagement broken d...
Understanding Metrics
The most common type of chart you will see when viewing a Metrics Report in version 5 is the pie chart. Each of these shows various metrics, defined in the glossary below. If you sent the message using Individual Measurement, you can click on an...
Exporting Results/Metrics to Excel
PoliteMail gives you the option to export your metrics to an Excel spreadsheet. You can export selected messages or all messages. You can also choose to export the message grid or export individual message metric results. To begin, go to PoliteM...
Are there any gaps in the new metrics features when looking at older emails?
Older metrics reports will migrate to 5.0 with no issue; there should be no gaps in reporting or features.
Comparison Metrics
PoliteMail gives you the ability to compare the results of two different measured messages side by side. This allows you to determine which message had a better engagement rate, for example, or how a message was received by two different business ...
What is the Benchmark feature?
Go to POLITEMAIL > Results > Messages .   Version 5.0:  Select a message and click Email Metrics. Version 4.9x:   Double-click on a message to view it, then click the Benchmark link. Comparing to your Com...
 Can I compare more than two messages? New
Your browser does not support HTML5 video. With version 5.05 and higher, senders can now compare multiple Metrics Reports together in a side-by-side comparison.   Using Multi-Compare When viewing Messages or Campaigns in the data grid...
Can I break my Metrics by segment / list?
Segmentation is a way you can compare how your email message performed by different distribution lists. For example, you have 2 different distribution lists covering the North and East regions of the United States and you’ve sent one email m...
Using the HeatMap Feature
Like a weather map for your email message, PoliteMail will provide a colored overlay which shows read time and click metrics visually. This data can be used to see how your readers are viewing your content, and where you should be putting key mess...
Updating Metrics Reports
To view the metrics report for a message, navigate to POLITEMAIL > Results > Messages .   Double-click on a message to load it into the metrics report. You should see two hyperlinks at the top of the report for updating and archivin...
A/B Testing
Version 5.0  offers an additional feature using AI to compare the potential effectiveness of two different subject lines.  Known as Ai/B testing, more information can be found in this article . Any experiment with one or more test gro...
Email Reach, Email Readership, and Email Engagement
You will find metric reports of Reach, Readership, and Engagement in all Campaign and Account Reports (Admin-only feature). Email Reach Email Reach is defined as the percent of your audience that have received and opened your message and p...
Measuring Results of Your Entire Account
Only Admin users have the ability to view the results of an entire account. The Account Report includes all measured emails sent by all users (including PreFlight Test sends, unless removed in Preferences ), and provides metrics for open ra...
What are all the ways you can generate reports in PoliteMail?
Reporting in PoliteMail You can generate metric reports based on: Individual messages Campaigns Mailing lists By Sender By From Address Account-wide (Admins only) If you’d like to create a custom metrics report, you can select indi...
Edit Message Details
You are allowed to edit message details on already sent emails such as Tag Groups and Send Counts (Aggregate Measurement only). To edit details go to POLITEMAIL > Messages and select the message you wish to update by single-clicking on it. ...
How does PoliteMail calculate Reading Time and Grade Level in Metrics Reports?
A section of your Email Metrics calculates the estimated time it will take to read your message. PoliteMail also uses Microsoft Word tools to calculate  readability scores using the Flesch Reading Ease and Flesch-Kincaid Grade Level t...
How are the different Read Rates on the Metrics Report calculated?
Below are descriptions of all the read rates, although they appear in different places on the metrics report. Note that any email viewed in the Outlook preview pane is also considered an open. Ignored = Any opened email for less than 3 secon...
Geographic Location Data
PoliteMail will convert recipient IP address information into geographic data, so you may view a map of your open and click interactions. This map view enables drill-down to a state-level view (city-level view in Version 4.9x ). To see the...
How does Measurement work when sending an email to multiple time zones?
Sending to Multiple Time Zones If a message was sent as a Scheduled Send message to multiple time zones, PoliteMail automatically sends the email at the appropriate hours for each time zone, but the results will display in a Metrics Report as o...
On the metric Total Read Time by Hour of Day, which time zone is that in?
The sender's time zone.
How are click metrics displayed? New
Click metrics can be viewed by scrolling to the bottom of your metrics report. They are listed in descending order. Those with the most clicks will be listed first.
Is there a way to share reports with someone? New
While there is no Share button for reports, you can allow other users to run a report simply by making sure the message   is labeled Unassigned in both the Business and Region categories. This will ensure that all users will be able to view i...
Are feedback likes included in the click through rate/engagement?
a No. There is a separate section in the metrics for feedback likes.
How are Read Rate and Engaged Read Rate calculated?
Read rate = Any opened email for at least 30% or more of the of the calculated read rate Engaged read rate = Any opened email for 50% or more of the calculated read rate The Engagement rate is a metric that combines content read with...
What is a skimmed email?
Below are descriptions of all the read rates, although they appear in different places on the metrics report. Note that any email viewed in the Outlook preview pane is also considered an open. Ignored = Any opened email for less than 3 secon...
What is considered an Ignored Email?
Below are descriptions of all the read rates, although they appear in different places on the metrics report. Note that any email viewed in the Outlook preview pane is also considered an open. Ignored = Any opened email for less than 3 secon...
How do I update or refresh a Metrics Report?
When viewing the metrics report for a particular message, look in the upper left corner where the date and time the report was generated displays.  You see a link to update the message there. ...
What is a Page View?
Page Views are the number of times the email has been opened, including multiple opens. This is different than Unique Desktop Opens and Unique Mobile Opens, which only count unique opens.
How can I compare metrics for two different metrics?
From the Messages Data Grid, you can select two messages to compare results. Choose your two messages and then click the Compare button.  Metrics should be read from left to right. The number displayed is the differential between the first t...
Can PoliteMail track people who have forwarded a message?
Yes, if you are using Individual or Anonymous Measurement Mode (not Aggregate Mode). Go to the metrics page of the email. On the bottom right hand-side of the metrics report, there is a field for "Likely Forward". Likely Forwarded c...
Can Read Time or Grade Level by adjusted?
Currently, these measurements are standardized and cannot be adjusted.  The only readership criteria that can be adjusted is the ability to override word count . ...
Is average read time calculated differently between mobile and desktop devices?
Average read time is calculated based on all of the recipients who read the e-mail, regardless of the device type.  PoliteMail will analyze the devices used (based on Device Opens, the yellow box on the Email Metrics page), apply the calculat...
How can I tell who has (or hasn't) opened or clicked a link in my message?
Viewing Individual Opens or Clicks (or not) Viewing individual opens or clicks can only be done if the message was sent via Individual Measurement . To view details, click on any subheading under the circle graphs when viewing a Metrics Repor...