Metrics Calculations

There is a separate section in the metrics for feedback likes.

PoliteMail tracks "Likely Forwarded" emails when using Individual or Anonymous Measurement Mode, detecting messages opened by multiple devices and unique IP addresses. Forwarded messages may appear differently due to email client rendering and code changes, regardless of platform or editor used.

The Total Read Time by Hour of Day is displayed in the sender's time zone, and is usually shown in the upper left.

Measure your email's readability with Flesch-Kincaid tests. Learn how PoliteMail calculates reading ease and grade level to optimize your message clarity.

Learn the difference between ignored, skimmed, read, and engaged.

Understand email engagement metrics like read rate and click-through rate. Learn how PoliteMail calculates your audience's interaction with content.

Discover why PoliteMail open rates can exceed 100% and how Aggregate Measurement tracks all message views, including forwards.

Ignored, skimmed, read rate, and engaged read rate in PoliteMail are time-based categories describing how long recipients keep an email open, relative to its calculated read time.

Learn how PoliteMail calculates Engagement Rate using read time and click rates for accurate email performance insights.

Ignored, skimmed, read, and engaged read are time-based classifications for how long a recipient keeps an email open compared to its calculated read time, including preview pane views.

Page Views are the number of times the email has been opened, including multiple opens.

Read time is standardized for consistency in reporting, but you can override the word count if needed.

Average read time is calculated based on all of the recipients who read the e-mail, regardless of the device type.