Articles
Are feedback likes included in the click through rate/engagement?
No. There is a separate section in the metrics for feedback likes.
Can PoliteMail track people who have forwarded a message? Updated
PoliteMail tracks "Likely Forwarded" emails when using Individual or Anonymous Measurement Mode, detecting messages opened by multiple devices and unique IP addresses. Forwarded messages may appear differently due to email client rendering and code changes, regardless of platform or editor used.
What time zone is the Total Read Time by Hour of Day in?
The Total Read Time by Hour of Day is displayed in the sender's time zone, and is usually shown in the upper left.
How does PoliteMail calculate Reading Time and Grade Level in Metrics Reports?
A section of your Email Metrics calculates the estimated time it will take to read your message. PoliteMail also uses Microsoft Word tools to calculate readability scores using the Flesch Reading Ease and Flesch-Kincaid Grade Level tests ...
How are the different Read Rates on the Metrics Report calculated?
Below are descriptions of all the read rates, although they appear in different places on the metrics report. Note that any email viewed in the Outlook preview pane is also considered an open. Ignored = Any opened email for less than 3 secon...
How are Read Rate and Engaged Read Rate calculated?
Read rate = Any opened email for at least 30% or more of the of the calculated read rate Engaged read rate = Any opened email for 50% or more of the calculated read rate The Engagement rate is a metric that combines content read with...
Can Open Rate be over 100 percent? New
If you are sending a Measured Message via Aggregate Measurement, it is normal to see an inflated Open Rate, even a rate over 100 percent. This is because Open Rate will measure ALL instances in which a unique person opened the message. A mes...
What is a skimmed email?
Below are descriptions of all the read rates, although they appear in different places on the metrics report. Note that any email viewed in the Outlook preview pane is also considered an open. Ignored = Any opened email for less than 3 secon...
What is considered an Ignored Email?
Below are descriptions of all the read rates, although they appear in different places on the metrics report. Note that any email viewed in the Outlook preview pane is also considered an open. Ignored = Any opened email for less than 3 secon...
How exactly is Engagement Rate calculated on a Metrics Report?
The Engagement Rate on a Metrics Report takes into account both the average amount of time spent reading the message compared to the calculated time to read and the unique click rate of the message. At the same time, the formula is designed to ...
What is a Page View?
Page Views are the number of times the email has been opened, including multiple opens. This is different than Unique Desktop Opens and Unique Mobile Opens, which only count unique opens.
Can Read Time or Grade Level be adjusted?
Currently, these measurements are standardized and cannot be adjusted. The only readership criteria that can be adjusted is the ability to override word count . ...
Is average read time calculated differently between mobile and desktop devices?
Average read time is calculated based on all of the recipients who read the e-mail, regardless of the device type. PoliteMail will analyze the devices used (based on Device Opens, the yellow box on the Email Metrics page), apply the calculation f...