Best Practices for Sending a Tracked Email with Links

Inserting links into your communications is a great way to include more information in your message without increasing the size of your send. The most common methods are manually typing or copying and pasting the link into the body of your message, or using Outlook’s Insert Hyperlink.

When PoliteMail tracking is enabled, PoliteMail encodes any link’s URL with a page ID and a reference ID that is unique to each recipient. This ensures that link clicks are being tracked and accounted for in any metrics reporting. The results may be viewed in the Results Library.

Here’s a list of best practices for sending a tracked email with links

1). Make sure the link is valid with appropriate protocols such as http, https, or www.

2). When creating a template for shared use, ensure that the links you are including in the template are also valid.

3). To re-use successful links you’ve used in previous sends, utilize the PoliteMail Links button. However, be wary of any invalid links that may have been stored in your PoliteMail Links. Manage Links through the Content Library.

4). When copying and pasting links from another source, make sure there are no spaces copied before or after the link. Any spaces will result in a broken link.

5). When typing the link into the body of your message, make sure you press Enter or Space afterwards so that Outlook may automatically create a hyperlink for it. When this is not done, PoliteMail can’t pick up that it is a link, so no page ID or reference ID is applied and the link will not be tracked.

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