What is the Opt-Out Rate?

The Opt-out Rate is the ratio of opt-outs to total email delivered. A recipient is counted as an opt-out when your recipient clicks your opt-out link and completes the opt-out or unsubscribe action.

.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s